The aerial image is of SolTerra Luxury Rental Homes. This project is a holding of a Shopoff fund.

PROJECT HIGHLIGHT

In 2023, Shopoff completed SolTerra Luxury Rental Homes, a premier build-to-rent (“BTR”) community in La Quinta, California, approximately 25 miles east of Palm Springs. Spanning 22 acres, the development includes 131 single-family homes with one- and two-story layouts, offering three- and four-bedroom floorplans ranging from 1,520 to 2,441 square feet. The firm opted for the BTR model in response to changing market dynamics in the Coachella Valley, including higher interest rates and consumer preferences, which pointed to increasing demand for low-maintenance housing that still provides the space and privacy of a traditional home. The development includes single-family homes designed to offer space and privacy, without the ownership obligations typically associated with traditional home purchases, appealing to both young families and seasoned residents. The market has responded quite favorably to the product type, and as of May 2025, SolTerra Luxury Rental Homes is 93% leased. To learn more, visit liveatsolterralq.com.

EVENTS

SHOPOFF GUAC-OFF

This month, we celebrated Cinco de Mayo with a Shopoff Guac-Off! The company came together to taste-test guacamole made by our talented team, and the competition was fierce (and delicious). Congratulations to the winner, Natalie McCarty!

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