President and Chief Executive Officer

Investment Committee Member


William A. Shopoff is the founder, president and chief executive officer of Shopoff Realty Investments, as well as numerous affiliated entities. He has more than 45 years of real estate and investment experience, including extensive expertise in the acquisition, development, and sale of new and redeveloped residential and commercial properties throughout the United States, as well as partnership structure, debt placement, venture capital and investment underwriting. Mr. Shopoff has overseen the acquisition of more than 1,000 properties on behalf of the various business entities managed by Shopoff Realty Investments, including in excess of 8,000 apartment units (fee or mortgage loans) and the entitlement of more than 15,000 lots or units of land suitable for single-family or multifamily development, as well as millions of square feet of commercial projects.

Mr. Shopoff earned his Bachelor of Science degree in biology and a Master of Business Administration in finance and accounting from the University of Texas at Austin. He is currently a Board Member of Lambda Alpha International (LAI) and on the Board of Directors for the Orange County Business Council. In addition, he is a member of Commercial Investment Real Estate (CIRE), the Urban Land Institute (ULI), the Building Industry Association (BIA), and is a Certified Commercial Investment Member (CCIM).



Executive Vice President, Real Estate

Investment Committee Member

Brian Rupp serves as executive vice president, real estate for Shopoff Realty Investments. Mr. Rupp has been with the firm for more than 15 years and has extensive experience in the engineering, planning and entitlement of urban infill and master-planned communities, as well as the acquisition, entitlement, asset management, and disposition of real estate investments and land development projects. Mr. Rupp has successfully managed residential, commercial and industrial real estate investment syndications and development projects in Pennsylvania, Southern California, Arizona, and Hawaii.

Mr. Rupp is a registered civil engineer in the state of California and earned a Bachelor of Science in engineering and a master’s degree in environmental engineering from Penn State University, as well as a Master of Business Administration from California State University, San Marcos. He has served as a member of the board of directors for the Kailua Village Business Improvement District and as chairman of the Pennsylvania Department of Environmental Protection Roundtable Committee.


Chief Financial Officer

Jennifer Welker is the chief financial officer for Shopoff Realty Investments. Ms. Welker is a key member of the executive management team and assumes a strategic role in the overall financial management of the company.

Ms. Welker comes to Shopoff with over a decade of experience in real estate. Previously, she was with Versity Investments for over 10 years where she oversaw all financial aspects of the company, including acquisitions, accounting, financial reporting, cash management, budget/forecasting, and investor financial reporting. Prior to that, Ms. Welker served as vice president and corporate controller of the Picerne Group where she was responsible for finance, accounting and financial reporting for the company’s investment, management, and development activities. Ms. Welker started her career at PricewaterhouseCoopers.

She graduated from San Jose State University with a bachelor’s degree in business and holds a certified public accountant license.


Chief Strategy Officer

Daniel Oschin is chief strategy officer of Shopoff Realty Investments, where he is focused on cultivating the company’s platform of distinctive public and private programs, enhancing its brand and market presence, and broadening the visibility and impact of its added value, institutional co-investment model.

For more than 25 years, Mr. Oschin has owned, operated and managed businesses in a range of industries, including securities and financial services, real estate, asset management, international and domestic manufacturing, retail, non-profit and trust management.

As a leader in the securitized real estate industry, he has been instrumental in the development of more than 100 public and private offerings, as well as programs resulting in the procurement of more than $2 billion in assets since 2005. Mr. Oschin served as president of the Alternative & Direct Investment Securities Association (ADISA fka REISA) board of directors in 2012, and as a member of the board from 2010 through 2013.

Mr. Oschin is a graduate of Pepperdine University with a Bachelor of Science degree in business administration.


Executive Vice President, Operations and Investment Services

Jo Merriman is the executive vice president of operations and investment services for Shopoff Realty Investments. Ms. Merriman joined the company in 2021 and is a key member of the executive management team. In her position, Ms. Merriman plays a pivotal role in ensuring the company’s sustained operational efficiency and financial strength. Her responsibilities encompass implementing and maintaining the proper operational controls, administrative procedures, human capital, and systems necessary for success.

Ms. Merriman is also responsible for the oversight of Shopoff Securities, Inc., the firm’s securities division. This role involves managing investor communications and spearheading the creation of offering materials instrumental in the company’s capital raising efforts across the broker-dealer and RIA platforms.

Ms. Merriman possesses a wealth of experience gained over twenty years in the real estate investment industry, encompassing extensive financial and operational knowledge. Prior to her role at Shopoff, she served at IHP Capital as vice president of finance and investor reporting for three years, where she managed institutional investor reporting, forecasting, asset valuations, and compliance reporting. Before that, she held the position of manager of financial planning and analysis at Hoffman Southwest in 2017, responsible for the development and implementation of operational reporting and the annual budget.

In addition to her more recent roles, Ms. Merriman also held the position of investment manager and investor relations at Redwood-Kairos Real Estate Partners, held various finance and project management positions at Apria Healthcare, and initially began her career at Bluestone Communities, a boutique real estate development firm, where she served more than 13 years.

Ms. Merriman earned a bachelor’s degree in business, with an emphasis in real estate finance, from California State University at Fullerton. She holds a certificate in Lean Six Sigma from Villanova University and is a registered FINRA professional with a Series 24 license.



Senior Vice President, Design and Construction

Bill Smith is senior vice president of design and construction for Shopoff Realty Investments. He has more than 30 years of experience in designing and constructing high profile, luxury projects throughout the world, having been involved with, or led, the construction of more than $18 billion in assets over his career. Mr. Smith is primarily responsible for the design, construction and delivery of Shopoff’s Dream Hotel project on the Las Vegas Strip. Mr. Smith will manage the design, schedule and construction budget throughout construction, providing strategic leadership, direction, management, and vision.

A successful development executive with a proven track record of managing full project delivery, Mr. Smith has led several complex mixed-use development projects within urban settings, and developed and delivered the largest LEED certified project in the United States at CityCenter in Las Vegas.

Mr. Smith earned a bachelor’s degree in architecture from Temple University. He is a Registered Architect and member of the American Institute of Architects.